Implementation Evaluation Control

When we begin to implement our marketing plan our main focus is to build positive lifetime relations with our consumers and protect the dignity and quality of our brand. As we begin to implement we will make sure to keep consumer satisfaction at the top of our list as we understand that building positive consumer relationship is followed by profits. As a quality brand we understand that staying on a focused path of delighting consumers will take us where we want to be and become the next super brand. We will monitor our implementation very carefully step by step as we follow it out. As stated by Kotler "Because many surprises occur during the implementation of marketing plans, marketers must practice constant marketing control—evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 58) As stated above we will conduct a monthly evaluation of the implementation and discuss the pros and cons of the process and make changes accordingly to fulfill our objectives. "Formal evaluation forces management to develop and communicate clear standards for judging performance. It also provides salespeople with constructive feedback and motivates them to perform well." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 426) We understand that keeping a close eye on our implemantation will help us stay focused and help us to maintain our brand and what we stand for. Maintaining this evaluation process is as equally important in the future as it is now. "The marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product. "Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 53) With the ability to control the marketing tools that we hold we have everything we need to adjust our marketing plan to conform to the changing demands of our consumers and continue to provide the delightful experience we as a brand believe in.