Promotion

We will begin our promotions with free brewery tours and samplings available to anyone who is at least 21. Gontareks would also like to place a sales rep at all possible consumer locations to promote free samples. We will also promote our brand by including a free t-shirt in every case of Gontareks for a limited time. "Beyond selecting the types of promotions to use, marketers must make several other decisions in designing the full sales promotion program. First, they must decide on the size of the incentive. A certain minimum incentive is necessary if the promotion is to succeed; a larger incentive will produce more sales response." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 437) We would also like to promote our brew online through an interactive website that allows consumers and possible consumers to view photos of others enjoying Gontareks in a positive light. There will be periodic giveaways for "best of" photos to help provide incentives for consumers to participate. "Sales promotions are usually used together with advertising, personal selling, direct marketing, or other promotion mix tools. Consumer promotions must usually be advertised and can add excitement and pulling power to ads." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 433) We will most certainly combine some of our promotions together with innovative advertisements created by our internal team hear at Gontareks. We will keep most of these advertisements and promotions focused towards our niche target market.