Week 8 EOC: Creative Content

For my creative content I’m going to create a label for the bottle of beer and apply it to a bottle take photographs and create designs to create an editorial advertisement. I will use people, photography and Adobe Photoshop. I will apply these creative ideas to capture the minds of consumer and create a relationship with them. Apple has shown “a marketing and creative genius with a rare ability to get inside the imaginations of consumers and understand what will captivate them”. I will take on and accomplish the same goal as Apple and repeat their success in my own unique way. The photography will be done using HDR images that will be processed to be highly saturated with vibrant colors and eye-popping composition. The creativity will be applied in a way that is realistic yet almost mystical. I will identify who we are and what we are with my label because "the label might help to promote the brand, support its positioning, and connect with customers. For many companies, labels have become an important element in broader marketing campaigns" Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 217) Through my advertisement I will create something people want by using flashy elements people canrelate with or want to relate with.

Business Mission Statement

Our mission at Gontarek breweries is to provide "a personalized experience that brings friends and family together" We believe here at Gontarek's that there is no place better to be than in the presence of good company. We strive to create a personal relationship with every consumer by bringing people together to enjoy and share the great times as we Gontareks do. We also believe that life is meant to be enjoyed. We've created a beer that can be savored, warming your heart and soul. We insist that Gontareks beer should be enjoyed responsibly and should create relaxed ,delightful and joyous memories that leave you feeling that wonderful nostalgic feeling every time you taste the pleasant bite on the tip of your tongue.We agree as stated by Kotler "a company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create"Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 41) Family is most important to us and when you drink Gontareks your family.

Week 7 EOC: Final Project The Pitch

Step into our grotto here at the Gontarek brewery and learn the secrets that make Gontarek's the Pale Ale of choice. Brought to you by an unpretentious family in the United States whose ancestors come from the small town streets of Poland. The Gontarek's come from a land that has been creating some of the worlds prime beverages which are distributed, shared and enjoyed by millions. We show pride in our beer taking note to cover every vital aspect of the brewing process to bring you only the finest. Our unique taste is attributed to the generous amounts of ahtanum hops used. Bred on the well known Yakima Chief Ranches of Washington State that were established in the year 1869, the ahtanum hops give Gontareks the perfect bite of bitterness with a fully fledged floral aroma and a flavor profile that would be appreciated by the well known ancestors of Poland. Our beer was designed to give you a beer for all occasions, whether it is the perfect complement to any meal at your favorite steak house or the relaxing beverage you crack open after a hard day’s work. Gontareks hold a special value in the hearts of our entire family. “Value is the magic word,” says a P&G marketing executive. “In these economic times, people are doing the math in their heads, and they’re being much more thoughtful before making purchases. Now, we’re going to be even more focused on helping consumers see value.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 24) With its fragrant bouquet, deep golden color and exceptionally full bodied complexity it’s a Pale Ale for those who enjoy indulging.

Week 6 EOC: Me Times Three

The personally really enjoy Dial’s Antibacterial Gold liquid soap. The reasons I enjoy this product is because it comes in a pump bottle which makes it easy to use and doesn’t require lathering and also doesn’t leave soap scum on your sink. It’s very simple yet effective and is scentless with no additional fragrances. I believe that Dial markets this product towards the average middle class women, who cleans her own home and has men and or boys in the house hold. The reasoning is that the product provides an alternative to traditional bar soap that requires no clean up is just as effective and is easier to use. Dial keeps there focus on this market because “companies today recognize that they cannot appeal to all buyers in the marketplace or at least not to all buyers in the same way.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 175) the second personal care product I enjoy is Tide laundry soap because it does an amazing job cleaning clothes and is always consistent and it leaves your clothes smelling fresh and clean without any perfumes. Tides target market is aimed generally toward women because most women are the ones who usually purchase the laundry soap and when men do they generally grab just anything or whatever is on sale. Tide used psychographic segmentation to determine this because “the products people buy reflect their lifestyles. As a result, marketers often segment their markets by consumer lifestyles and base their marketing strategies on lifestyle appeals” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 179) my third favorite personal product would have to be Adidas’ body deodorant stick. Adidas’ deodorant and a great smell and last all day while never turning my clothes white or flaking and it leaves a subtle yet pleasant fragrance. I believe addida's aims there market at the average active male who enjoys sports and smelling good. Adidas’ is using target marketing - “identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each. Instead of scattering their marketing efforts (the “shotgun” approach), firms are focusing on the buyers who have greater interest in the values they create best (the “rifle” approach). Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 175)

Week 5 EOC : Health Care Reform

The governmental healthcare reform is completely unnecessary. Those facts are very easily pulled from the US Census available to view at http://pubdb3.census.gov/macro/032007/health/h01_001.htm . First off only 46,995 out of 296,824 didn’t have any health coverage. But they are mostly for unnecessary reasons. First we can mention the 8,661 who are under the age of 18. There are many assistance programs available to those in need under 18 to obtain health insurance from the government already making any reform for them completely useless. That brings the numbers down to 38,334. The next 27054 are people between the ages of 18 and 44 which for the most part really aren’t in desperate need of health care and should mostly be in good health already and working with the option of healthcare. Once again making reform for them completely unnecessary and bringing the numbers down to 11280. Is it starting to make any sense yet? The next 10737 are between the ages of 45 and 64 and should be in the years of prime income earning. That brings numbers as low as 543. The rest of those are people over 65 who receive social security and also already have healthcare. Who does that leave left you ask? The answer is very clear NOONE! Yes there are the few exception here and there and in-between. The question you should ask yourself is Does that make it necessary to reform the entire healthcare system in the United States? Of course the answer is no. There is no point to fix something that isn’t broke. The bottom line is that there is absolutely no point to reform the healthcare system when you look at the numbers and facts.

Week 4 EOC: Advertising is Based on Happiness

I started my day searching through the used car adds looking for a good deal. I scrolled through searching and searching but everything seemed to be beyond my price range. I finally stumbled upon a used Saturn SC Coupe that had been hit in the front end and needed some minor repairs. Though it was not my first choice I decided for only four hundred dollars it would be worth a look. I went to look at the car and took it for a test drive. It’s seemed like a perfect fit. I decided to purchase the vehicle. When I got the car home I purchased the parts much cheaper than I anticipated and did the necessary repairs. At that point I was very happy with the car and it only cost me one thousand dollars total. A year later I still found myself very pleased with my purchase and possibly even more pleased and attached. On the other side of the token a new pizza joint opened a location close to my home. They made a claim to have great New York style pizza and it was 18”. Though the Pizza was eighteen dollars I though it’s real NY pizza. Everyone from NY knows it’s hard to find good pizza in NY. So I waited fifteen minutes and I took my pizza home. I was very happy the pizza was huge and it smelled great. I walked in the house and showed my girlfriend and said “look at this amazing pizza” Then I started to eat the pizza. That’s when it all went downhill. The pizza tasted very mediocre, there wasn’t enough cheese and the sauce was just not that good. I started to think to myself that this pizza was not such a great value after all. And as I thought about the price and my experience, I decided I need to find somewhere else to get pizza. I wasn’t happy with that one.

Week 3 EOC: Internet Privacy VS Market Reasearch

Internet Privacy Is a huge concern to people in today’s world. We often find ourselves falling victim due to companies conducting market research. Many people today participate in and or posses an online profile, little do they know they are giving away all their personal information through what they thought was a free service. Companies sell this information to marketing companies and use it for profitable purposes. “Google, MSN Search, Yahoo!, AOL, and most other search engines collect and store explicit records of user queries. They are, in effect, using the free services they provide as market research wrappers, and as a result, are ever more successful at targeting advertising. It is a clever, efficient, and modern method of advertising. But the scale and precision of this sort of market research causes concern for online privacy advocates and should, probably, cause concern for all users of the services.” http://www.marketresearch.com/map/prod/2690245.html . As it is, companies do not have very strict privacy regulations. Users give out there personal info much too easily without refrain. For the uneducated though there is hope that soon new laws and policies will take effect to protect all of us. As stated by Marketresearch.com “Consumers are willing to provide personal information liberally online because the value exchange is poorly defined and opaque. In the face of increasingly complex user-centric applications, improved clarity of the consumer value exchange will require that companies adopt new privacy-enhancing practices.” http://www.marketresearch.com/map/prod/773024.html . Facebook one of the most widely used social networking sites is a prime example of lacking internet privacy. Facebook uses tactile strategies to take what you thought was your private information through simple apps and games. “Ten popular Facebook applications, including Farmville, Frontierville and Texas HoldEm Poker, have been transmitting players names, friends, interests and other data to dozens of advertising and Internet tracking companies, The Wall Street Journal reported this week.” http://www.tmcnet.com/usubmit/2010/10/20/5080731.htm . Its just plain wrong these companies sell personal information to make a profit.