SWOT Analysis

Strengths
1) We come from a land with a credible history of respected alcohol beverages.
2) We are Based in a city well acquainted with beer and good times where people travel to from all over the world just to come and drink.
3) Technology availability such as the World wide web and social networking sites.
We have a solid set of Class A strengths that will help our brand succeed and overcome obstacles. As state by Kotler "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives"Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 55) Our objectives where made based upon our strengths enhancing our possible brand success.

Weaknesses
1) We are a new Brand no one has ever heard of.
2) We a have limited funds and resources to put our marketing plan into action.
3) We lack professional experience
Our weaknesses play a huge role in our over success as a company but with a high drive and motivation there aren't any that we cant overcome.

Opportunities
1) We are located in a city filled with tourist who travel worldwide daily who can help spread the word about our new brand.
2) We are surround by many high volume restaurants, bars, clubs, and businesses
3) We have a very diverse market giving us many options of target markets
Kotler stated that "Marketing has the main responsibility for achieving profitable growth for the company. Marketing needs to identify, evaluate, and select market opportunities and lay down strategies for capturing them." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 45) With our brand focused on building positive consumer relations, and bringing friends and family together, what better opportunity than the Holiday seasons to launch our new brand. This is the season when everyone comes together to enjoy each others company and just when you though it could be better you crack open a fresh bottle of Gontareks delightfulness.

Threats
1) Surrounded by a large number of highly successfully competition
2) The Current economic situation is driving people to strap down on spending and vacation travel
By identifying our threats we can try and predicted market shifts and succeed from planning and identifying ahead. "Consider the impact of popular music groups, movie personalities, and other celebrities on young people’s hairstyling and clothing norms. Marketers want to predict cultural shifts in order to spot new opportunities or threats." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 52) With this knowledge we can use the knowledge of our threats in many different ways to try and predict the next affecting cultural shift.

Objectives

Our primary objective as a new brand is to create customer value by delighting customers and focusing on lifetime value. "The company’s objectives should be defined in specific terms so management can measure progress and plan corrective action if needed to stay on track." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP MP7) We would like to create a personalized experiance for new consumers by allowingthem the share photos of themselves, friends and family while enjoying our delightful brew and submittiing them to our blog for a chance to have it appear on the label of Gontareks. To keep our brand personal and to create value for our consumers we will read all emails and respond within 3 days or less. This being said we would like to organize all of this and make our brew accessable to anyone trying to find it by building an interactive website. "True market orientation does not mean becoming marketing-driven; it means that the entire company obsesses over creating value for the customer and views itself as a bundle of processes that profitably define, create, communicate, and deliver value to its target customers." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 48). We have many objectives as a new brand. Another objective is to create an advertisement that will catch the attention of local bars, casinos, restaurants and stores to help promote our new brand and create a buzz here in our local city of las vegas. Our objective is to have consumers associate Gontareks with happy times and great memories.

Week 9 EOC: Three Great Mission Statements

The first great mission statement that I have chosen is by Robert Bowman because as stated by Kotler “Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be? These simple-sounding questions are among the most difficult the company will ever have to answer.” (Marketing : an introduction / Gary Armstrong, Philip
Kotler. — 10th ed., Printed page 39.) Bowman clearly displays his knowledge of this quote with a catchy and effective mission statement.
The second mission statement I choose was written by Ernest Stepp. He also clearly express his knowledge of marketing though his Mission statement. "... a company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 41.)  He expresses the companies involvement with the community and concerns for surrounding business showing there mission is focused on others.
The Third I chose was by Stacy Woody because in her mission statement she shows her understanding of marketing by creating value in creating an experience rather than selling a beer.

Week 8 EOC: Creative Content

For my creative content I’m going to create a label for the bottle of beer and apply it to a bottle take photographs and create designs to create an editorial advertisement. I will use people, photography and Adobe Photoshop. I will apply these creative ideas to capture the minds of consumer and create a relationship with them. Apple has shown “a marketing and creative genius with a rare ability to get inside the imaginations of consumers and understand what will captivate them”. I will take on and accomplish the same goal as Apple and repeat their success in my own unique way. The photography will be done using HDR images that will be processed to be highly saturated with vibrant colors and eye-popping composition. The creativity will be applied in a way that is realistic yet almost mystical. I will identify who we are and what we are with my label because "the label might help to promote the brand, support its positioning, and connect with customers. For many companies, labels have become an important element in broader marketing campaigns" Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 217) Through my advertisement I will create something people want by using flashy elements people canrelate with or want to relate with.

Business Mission Statement

Our mission at Gontarek breweries is to provide "a personalized experience that brings friends and family together" We believe here at Gontarek's that there is no place better to be than in the presence of good company. We strive to create a personal relationship with every consumer by bringing people together to enjoy and share the great times as we Gontareks do. We also believe that life is meant to be enjoyed. We've created a beer that can be savored, warming your heart and soul. We insist that Gontareks beer should be enjoyed responsibly and should create relaxed ,delightful and joyous memories that leave you feeling that wonderful nostalgic feeling every time you taste the pleasant bite on the tip of your tongue.We agree as stated by Kotler "a company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create"Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 41) Family is most important to us and when you drink Gontareks your family.

Week 7 EOC: Final Project The Pitch

Step into our grotto here at the Gontarek brewery and learn the secrets that make Gontarek's the Pale Ale of choice. Brought to you by an unpretentious family in the United States whose ancestors come from the small town streets of Poland. The Gontarek's come from a land that has been creating some of the worlds prime beverages which are distributed, shared and enjoyed by millions. We show pride in our beer taking note to cover every vital aspect of the brewing process to bring you only the finest. Our unique taste is attributed to the generous amounts of ahtanum hops used. Bred on the well known Yakima Chief Ranches of Washington State that were established in the year 1869, the ahtanum hops give Gontareks the perfect bite of bitterness with a fully fledged floral aroma and a flavor profile that would be appreciated by the well known ancestors of Poland. Our beer was designed to give you a beer for all occasions, whether it is the perfect complement to any meal at your favorite steak house or the relaxing beverage you crack open after a hard day’s work. Gontareks hold a special value in the hearts of our entire family. “Value is the magic word,” says a P&G marketing executive. “In these economic times, people are doing the math in their heads, and they’re being much more thoughtful before making purchases. Now, we’re going to be even more focused on helping consumers see value.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 24) With its fragrant bouquet, deep golden color and exceptionally full bodied complexity it’s a Pale Ale for those who enjoy indulging.

Week 6 EOC: Me Times Three

The personally really enjoy Dial’s Antibacterial Gold liquid soap. The reasons I enjoy this product is because it comes in a pump bottle which makes it easy to use and doesn’t require lathering and also doesn’t leave soap scum on your sink. It’s very simple yet effective and is scentless with no additional fragrances. I believe that Dial markets this product towards the average middle class women, who cleans her own home and has men and or boys in the house hold. The reasoning is that the product provides an alternative to traditional bar soap that requires no clean up is just as effective and is easier to use. Dial keeps there focus on this market because “companies today recognize that they cannot appeal to all buyers in the marketplace or at least not to all buyers in the same way.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 175) the second personal care product I enjoy is Tide laundry soap because it does an amazing job cleaning clothes and is always consistent and it leaves your clothes smelling fresh and clean without any perfumes. Tides target market is aimed generally toward women because most women are the ones who usually purchase the laundry soap and when men do they generally grab just anything or whatever is on sale. Tide used psychographic segmentation to determine this because “the products people buy reflect their lifestyles. As a result, marketers often segment their markets by consumer lifestyles and base their marketing strategies on lifestyle appeals” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 179) my third favorite personal product would have to be Adidas’ body deodorant stick. Adidas’ deodorant and a great smell and last all day while never turning my clothes white or flaking and it leaves a subtle yet pleasant fragrance. I believe addida's aims there market at the average active male who enjoys sports and smelling good. Adidas’ is using target marketing - “identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each. Instead of scattering their marketing efforts (the “shotgun” approach), firms are focusing on the buyers who have greater interest in the values they create best (the “rifle” approach). Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 175)