Week 6 EOC: Me Times Three

The personally really enjoy Dial’s Antibacterial Gold liquid soap. The reasons I enjoy this product is because it comes in a pump bottle which makes it easy to use and doesn’t require lathering and also doesn’t leave soap scum on your sink. It’s very simple yet effective and is scentless with no additional fragrances. I believe that Dial markets this product towards the average middle class women, who cleans her own home and has men and or boys in the house hold. The reasoning is that the product provides an alternative to traditional bar soap that requires no clean up is just as effective and is easier to use. Dial keeps there focus on this market because “companies today recognize that they cannot appeal to all buyers in the marketplace or at least not to all buyers in the same way.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 175) the second personal care product I enjoy is Tide laundry soap because it does an amazing job cleaning clothes and is always consistent and it leaves your clothes smelling fresh and clean without any perfumes. Tides target market is aimed generally toward women because most women are the ones who usually purchase the laundry soap and when men do they generally grab just anything or whatever is on sale. Tide used psychographic segmentation to determine this because “the products people buy reflect their lifestyles. As a result, marketers often segment their markets by consumer lifestyles and base their marketing strategies on lifestyle appeals” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 179) my third favorite personal product would have to be Adidas’ body deodorant stick. Adidas’ deodorant and a great smell and last all day while never turning my clothes white or flaking and it leaves a subtle yet pleasant fragrance. I believe addida's aims there market at the average active male who enjoys sports and smelling good. Adidas’ is using target marketing - “identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each. Instead of scattering their marketing efforts (the “shotgun” approach), firms are focusing on the buyers who have greater interest in the values they create best (the “rifle” approach). Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 175)