Week 7 EOC: Final Project The Pitch

Step into our grotto here at the Gontarek brewery and learn the secrets that make Gontarek's the Pale Ale of choice. Brought to you by an unpretentious family in the United States whose ancestors come from the small town streets of Poland. The Gontarek's come from a land that has been creating some of the worlds prime beverages which are distributed, shared and enjoyed by millions. We show pride in our beer taking note to cover every vital aspect of the brewing process to bring you only the finest. Our unique taste is attributed to the generous amounts of ahtanum hops used. Bred on the well known Yakima Chief Ranches of Washington State that were established in the year 1869, the ahtanum hops give Gontareks the perfect bite of bitterness with a fully fledged floral aroma and a flavor profile that would be appreciated by the well known ancestors of Poland. Our beer was designed to give you a beer for all occasions, whether it is the perfect complement to any meal at your favorite steak house or the relaxing beverage you crack open after a hard day’s work. Gontareks hold a special value in the hearts of our entire family. “Value is the magic word,” says a P&G marketing executive. “In these economic times, people are doing the math in their heads, and they’re being much more thoughtful before making purchases. Now, we’re going to be even more focused on helping consumers see value.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 24) With its fragrant bouquet, deep golden color and exceptionally full bodied complexity it’s a Pale Ale for those who enjoy indulging.