Distribution

Distribution of Gontareks will begin as an inhouse task. We will personally deliver all of our brew to every commercial consumer to ensure proper handling and protect the entire brand experiance of Gontareks. We will also do this as it provides oppertunity to build stronger personal relationships with our commercial comsumers. Being a small company we will continue to do this until we can no longer handle the work load at which point we will will hire for our company only and not outsource to keep carfule attention to protect our brands integrity.Personally delivering our brew also gives us the oppertunity to collect data and information in how our brand is displayed and positioned and promoted in each establishment. Our brew will also be available online but at an appropriate price to coinside with current shipping rates. Having Direct interaction with all of our distribution channels will allow us to stay informed about feedback of our brand. "Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 312)Gontareks will also be available directly from the brewery where walk-ins are welcomed by a brewery tour proposal. "Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away. Instead, they develop a planned market rollout over time. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 253) We understand this at Gontareks which is why we have decided to only distribute in the local Las Vegas area for now and online but with an appropriate upcharge.