Week 9 EOC: Three Great Mission Statements

The first great mission statement that I have chosen is by Robert Bowman because as stated by Kotler “Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be? These simple-sounding questions are among the most difficult the company will ever have to answer.” (Marketing : an introduction / Gary Armstrong, Philip
Kotler. — 10th ed., Printed page 39.) Bowman clearly displays his knowledge of this quote with a catchy and effective mission statement.
The second mission statement I choose was written by Ernest Stepp. He also clearly express his knowledge of marketing though his Mission statement. "... a company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 41.)  He expresses the companies involvement with the community and concerns for surrounding business showing there mission is focused on others.
The Third I chose was by Stacy Woody because in her mission statement she shows her understanding of marketing by creating value in creating an experience rather than selling a beer.