Objectives

Our primary objective as a new brand is to create customer value by delighting customers and focusing on lifetime value. "The company’s objectives should be defined in specific terms so management can measure progress and plan corrective action if needed to stay on track." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP MP7) We would like to create a personalized experiance for new consumers by allowingthem the share photos of themselves, friends and family while enjoying our delightful brew and submittiing them to our blog for a chance to have it appear on the label of Gontareks. To keep our brand personal and to create value for our consumers we will read all emails and respond within 3 days or less. This being said we would like to organize all of this and make our brew accessable to anyone trying to find it by building an interactive website. "True market orientation does not mean becoming marketing-driven; it means that the entire company obsesses over creating value for the customer and views itself as a bundle of processes that profitably define, create, communicate, and deliver value to its target customers." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 48). We have many objectives as a new brand. Another objective is to create an advertisement that will catch the attention of local bars, casinos, restaurants and stores to help promote our new brand and create a buzz here in our local city of las vegas. Our objective is to have consumers associate Gontareks with happy times and great memories.