I would like to use the internet and every establishment our beer is available as a channel agreeing to include a page on the Gontareks website that lists every establishment where our brand is available and a click-able link that guides you to there web page."A marketing channel consists of firms that have partnered for their common good. Each channel member depends on the others." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 314)
The restaurants and bars that sell Gontareks will depend on Gontareks to produce a consistent product that consumers will continue to return for and enjoy. In turn Gontareks will depend on each establishment to serve and provide our brand untainted and the same way every time so the consumer knows what and who we really are. We want consumers to be able to disputably enjoy the same taste every single time.
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