SWOT Analysis

Strengths
1) We come from a land with a credible history of respected alcohol beverages.
2) We are Based in a city well acquainted with beer and good times where people travel to from all over the world just to come and drink.
3) Technology availability such as the World wide web and social networking sites.
We have a solid set of Class A strengths that will help our brand succeed and overcome obstacles. As state by Kotler "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives"Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 55) Our objectives where made based upon our strengths enhancing our possible brand success.

Weaknesses
1) We are a new Brand no one has ever heard of.
2) We a have limited funds and resources to put our marketing plan into action.
3) We lack professional experience
Our weaknesses play a huge role in our over success as a company but with a high drive and motivation there aren't any that we cant overcome.

Opportunities
1) We are located in a city filled with tourist who travel worldwide daily who can help spread the word about our new brand.
2) We are surround by many high volume restaurants, bars, clubs, and businesses
3) We have a very diverse market giving us many options of target markets
Kotler stated that "Marketing has the main responsibility for achieving profitable growth for the company. Marketing needs to identify, evaluate, and select market opportunities and lay down strategies for capturing them." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 45) With our brand focused on building positive consumer relations, and bringing friends and family together, what better opportunity than the Holiday seasons to launch our new brand. This is the season when everyone comes together to enjoy each others company and just when you though it could be better you crack open a fresh bottle of Gontareks delightfulness.

Threats
1) Surrounded by a large number of highly successfully competition
2) The Current economic situation is driving people to strap down on spending and vacation travel
By identifying our threats we can try and predicted market shifts and succeed from planning and identifying ahead. "Consider the impact of popular music groups, movie personalities, and other celebrities on young people’s hairstyling and clothing norms. Marketers want to predict cultural shifts in order to spot new opportunities or threats." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 52) With this knowledge we can use the knowledge of our threats in many different ways to try and predict the next affecting cultural shift.