Product

Gontareks is a well know style of brew Pale Ale. With its polish influence and American styled brewing process Gontareks posses the perfectly balanced mix of malt and hops. With a clean and lightly floral bitterness. At Gontareks we are not selling Pale Ale, its our heritage and family experience. Gontareks delightful taste is just a bonus to the wonderful feelings and memories that are created while enjoying our experience. "New products are important—to both customers and the marketers who serve them. For customers, they bring new solutions and variety to their lives. For companies, new products are a key source of growth. Even in a down economy, companies must continue to innovate. New products provide new ways to connect with customers as they adapt their buying to the changing economic times" Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 245) We understand this at Gontareks which is why we are selling an experience and not just a beer. People pay $25 for a drink in a night club because of the experience. We are marketing an experience with more value and safer options to those who wish to enjoy a specific type of experience. "The “Staples: That was easy” repositioning campaign has met with striking success, helping to make Staples the runaway leader in office retail. And the campaign’s easy button has become a pop culture icon. No doubt about it, clever marketing helped. But marketing promises count for little if not backed by the reality of the customer experience." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing (PP 195) We understand this important concept which is why we have decided to commit to our personal contact with consumers just as a family would. Being in the first stages of the product life-cycle we understand the future will require new innovations and we will plan to offer different styles of brew. For now we will focus on our Pale ale and providing the seamless family experience of the Gontareks brand.